Is This The Most Successful Radio of All Time?

Image

The DAC 90 was a very popular little valve radio which was first produced by Bush Radio in London in 1946.  It originally cost eleven pounds and eleven shillings.

The first DAC radios came in black and amazingly, considering the number of radios we’ve got piled up on the shelves in our workshop, we’ve never actually come across one – but we’re not giving up.   The brown and cream ones are still relatively plentiful.  Unlike other vintage valve radios, I bet no one could bear to throw this one out.

This little lovely was believed to have been designed by Frank E Middleditch who was awarded the British Plastics and Moulded Products Trader award in April 1937.  The aim was to satisfy the demand for a small, transportable, plug in radio. They still wanted it to have the familiar bush “tone” but wanted it to look good and above all be reliable.

Bush’s advertising saw the tree as  “The symbol of reliable radio”.  They prided themselves on rigorous quality control.  Ferranti offered a ninety days warranty, Bush offered its customers a whole year.

ImageThe original control knobs on the black sets were completely smooth but had to be redesigned because  the Mrs in the kitchen trying to turn the knobs found them difficult to turn with wet or greasy fingers. The next generation of knob was ridged and the radio produced in brown and cream.

housewife-1940s-washing-dishes

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s